Personal AI Models for Apple iPhone, iPad, and Mac

During the WWDC 2024 keynote, Apple introduced its AI strategy, which includes a series of features designed to be powerful, intuitive, integrated, personal, and private. Apple Intelligence is available on iPhone, iPad, and Mac and utilizes a combination of device-based and server-based generative AI models.

Features of Apple Intelligence

The new features of Apple Intelligence include:

• Personalized notification prioritization: The iPhone learns which notifications are most important to the user.
• Generative writing tools: Various apps are supported by intelligent writing features.
• Image generation: Creating cartoon images resembling contacts in the address book to share in messages.

Practical Application Example 

An example of the application of Apple Intelligence is email analysis. The AI can identify relevant contacts, provide directions, and find associated files to assist the user more effectively.

Technology and Privacy 

Apple Intelligence is primarily powered by device-based language models compatible with the A17 Pro in the iPhone 15 Pro and Apple Silicon Macs starting from M1.

Additionally, Apple has introduced the server infrastructure 'Private Cloud Compute.' This allows running more powerful generative AI models without compromising privacy. Apple assures that using Private Cloud Compute does not store user data or make it accessible to Apple.

With Apple Intelligence, Apple is setting a new standard for AI by combining powerful features with strict privacy measures.